Yes, this site is supposed to look this way. After all, this is
what most web pages looked like back on October 27, 1994 -- the day
that Wired Magazine flipped the switch on its first website,
hotwired.com, starting a revolution in web content and advertising
that still reverberates today.
This site is dedicated to showing off one of the ads that ran on that
site. No, it wasn't the "first" as there were a handful of other ads
that ran on various sections of hotwired.com. This site is also here
to tell the story of how that ad came to be, how it succeeded beyond
anything we had imagined, and how we tried to set an example for how
corporations could communicate with their audiences.
This site launched on October 27, 2014. It is being constantly
updated, so please check back again soon for more. In the meantime,
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