The "First" Banner Ad: The Site
The complete story of how this banner ad came to be will be arriving shortly.
In the mean time, these two articles have an excellent take on it:
- The Internet History Podcast: An Oral History of the Web's First Banner Ads, Oct 2014
- Fast Company: The Trailblazing, Candy-Colored History of the Online Banner Ad, Oct 2014
Strategic and Creative Team: Otto Timmons(TANGENT Design), Joe McCambley (Modem Media), Craig Kanarick Production Team: Brent Hood (TANGENT Design), Dave Evant (TANGENT Design), Craig Kanarick
Modem Media Executive Team: G.M. O'Connel, Doug Ahlers
Client Partner: Bill Clausen (AT&T)